SEM and Paid Ads

SEO and SEM both aim at the same goal, showing up when someone searches for what you offer, but they get there in very different ways, and most businesses pick the wrong starting point for their situation. SEM, meaning paid search, gets you visible immediately. You bid, you show up, you pay per click. It is the right starting point when you need leads now and can afford to pay for that speed, or when your industry is competitive enough that ranking organically would take too