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Industry Guides


Long Sales Cycles: How B2B and Commercial Service Companies Stay Top of Mind
A homeowner with a broken air conditioner decides in an afternoon. A property manager choosing a commercial HVAC vendor does not. They compare several companies, loop in other people, wait on a budget approval, and sometimes go quiet for weeks before anything moves. If your marketing is built around the fast, emergency style of buying, it will quietly underperform in that kind of sale. A few adjustments help. Make the decision easy to research. Buyers will look at your websit

Ted Sobrino
Oct 181 min read
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5 Questions to Ask Any Marketing Agency Before You Sign
What to Ask a Marketing Agency Before You Sign, 5 Real Questions

Ted Sobrino
Sep 81 min read
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