Ask five different marketers how to grow your business, and at least four will say the same thing: run more ads. Sometimes that's right. Often, it's just the easiest answer to give — not necessarily the correct one. The Real Question Isn't "SEO or Paid." It's "How Do My Buyers Actually Decide?" Paid search and organic search aren't competing strategies. They're tools that work differently depending on how someone finds you and how ready they are to act. Paid media (Google Ads